Branding for a cultural revolution in Hasselt.
The old administrative centre in Hasselt was transformed into a creative hotspot where young creatives can learn, create, connect and join forces. Workshops, concerts, a co-working space, a rehearsal room, an indoor skatepark,… It’s all there.
What started off as a branding project, turned into an art-director position where me and my team were responsible for all artwork and visual communication.
DE SERRE
Client: De Serre
Year: 2018
rebranding / logo design / brand identity / art-direction photoshoot / art-direction website / design lookbook / business cards / label design / social media visuals
For a temporary expo in Hasselt’s former newspaper kiosk, we designed custom stickers and wrap.
We designed a scarf and face mask together with providing the campaign pictures. Both sold as limited editions.
Custom iconography for every space in the building.
