Full rebranding for high-end Belgian fashion label f-egidio.com .
After years of running successful fashion label ‘Kyuso’, designer Egidio Fauzia started a new conscious womenswear label under his own name.
We redesigned the brand identity together with several brand applications and did the art-direction for the website.
We also provided art-direction for the AW 21/22 campaign shoot and designed several lookbooks for different collections.
F. EGIDIO
Client: F. Egidio
Agency: Marnix & Ally
Photography: Tijs Posen
Year: 2021
rebranding / logo design / brand identity / art-direction photoshoot / art-direction website / design lookbook / business cards / label design / social media visuals
The connection between the ‘F’ and the ‘E’ resembles the direct link between the designer and the customer.
F. Egidio chooses to sell directly to the customers through private sales instead of working with resellers to avoid overproduction.
The logo was designed to be dynamic & responsive.
Depending on the application, a different version of the logo can be used.
