Rebranding Belgian conscious fashion label FAM.

This female power-brand is on a mission to reduce their ecological footprint as much as economically possible while delivering clean, empowering silhouettes for women.

FAM is all about a woman’s inner duality. Timeless pieces to style however you feel like. This duality needed to be reflected in the logo.

We redesigned the entire visual identity and took care of the art direction for their following campaign shoot.