PUKKELPOP
DWN TWN

Branding for brand new Pukkelpop spin-off city festival ‘PKP DWNTWN’.

Pukkelpop and the city of Hasselt asked me to design the branding of their new boutique festival in the city centre. The first edition of a brand new concept.

The visual identity had to be something new and unique, while still maintaining a visual link to the existing Pukkelpop branding of the previous year.