DE VELINX
Rebranding for cultural centre ‘de Velinx‘.
Each year until 2026, we get to create an entirely new branding for this iconic cultural institution. From print to screen, all visual communication will be from our hand. Think seasonal brochures, posters, coasters, ads, … you name it.
“The threshold low, the bar high.” Under this motto, ‘de Velinx’ puts both fresh new talent and famous artists in the spotlight.
But for the coming 4 years, it’s up to us to make ‘de Velinx’ shine.
Client: De Velinx / stad Tongeren
Photo: Annika Wallis
Webdevelopment: Magix
Year: 2023
rebranding / logo design / brand identity / art-direction website / banners / print design / poster design / brochure / advertisement / merchandise / t-shirt / beer coasters
The iconic building was the inspiration for the season 23-24 logo. Its distinctive shape is used throughout the branding.
Besides the contour of the building, we also used other architectural features as visual elements.
